The Graphic Artist specializing in layout design is responsible for creating visually appealing and effective layouts for various marketing collaterals. This includes print materials such as brochures, flyers, posters, catalogs, and digital assets. The primary focus is to arrange text, images, and graphics in a cohesive, organized, and aesthetically pleasing manner, ensuring that the design aligns with the brand’s identity and communicates the intended message clearly.
Duties and Responsibilities
- Layout Design:
- Create and design layouts for marketing collaterals, including brochures, flyers, posters, and digital banners.
- Ensure the arrangement of text, images, and other visual elements is balanced, engaging, and aligned with the brand’s style guide.
- Collaboration:
- Work closely with marketing teams to understand campaign objectives and ensure the layout aligns with the campaign's vision and messaging.
- Incorporate feedback and revisions into designs while maintaining visual integrity.
- Brand Consistency:
- Adhere to established brand guidelines to ensure all layouts reflect the company’s identity and maintain visual consistency across all marketing materials.
- Proofing and Quality Control:
- Review layouts for accuracy, consistency, and alignment with project goals before finalizing designs.
- Ensure all designs are ready for print or digital distribution, meeting quality and technical specifications.
Job Requirements
- EDUCATION
- Bachelor's Degree in Graphic Design, Visual Arts or a graduate of any Bachelor’s Degree with strong knowledge and experience in graphic designing using tools like Adobe Photoshop or Canva.
- EXPERIENCE
- Experience with designing marketing materials, digital assets, print publications, and social media content is highly valued.